Another way of looking at medical detailing 

E-detailing enables proposing to each doctor the medical information and services they need. Linked to CRM, this solution draws upon the segmentation of the laboratory and the exchange with the doctor to automatically personalise each Visit Aid. Following each visit, the solution enables putting together message strategies for the following visits. This is the continuous improvement cycle of Closed Loop Marketing. During visits, this medical information is communicated via a brand new interactive and enjoyable medium, the Tablet PC. This enables:

• Dynamically adapting presentations according to the interaction with the doctor..
• Traceability of the entire visit (qualitative and quantitative data) 
• Continuous improvement of the marketing messages.

Our missions

• CLM consulting mission: Studying opportunities, recommendations, “in the field” approaches,
  defining strategies by segment, performance indicators and setting upsuitable software solutions.
• Project management: Validation procedures, integration of content, diagnosis, media coverage.

Benefits

For the visitor:

• Accessible and practical sales material in the right place
• Assistance / safety net for the visitor
• An increase in interactivity with the doctor/customerah
• A reduction in administration time

For the project manager / chemist:

• A follow-up in real time of the impact of the visit
• A fast content update in real time
• Conformity of the detailing (for the regulations)

Our strength

Our commitment

To accompany you in implementing an E-detailing / CLM project by supporting and training your reps, putting together content strategies, setting up performance indicators of the solution.